A Communications or Marketing Plan is an essential tool in reaching audiences interested in arts and cultural events and activities. A good promotional campaign utilises a number of media/social media platforms and it is best if you look at a diversity of avenues rather than any one method i.e. Facebook, newsletters, street signs, invitations and direct mailouts, community notice boards, shop windows, Council events websites, tourism websites, arts blogs and other arts related websites, editorial via media releases or paid advertising.
The Shire’s Arts team are pleased with our long association with Mornington Peninsula Magazine. This artsblog has grown in subscriber numbers since consistently advertising with MP Mag and Publisher Lisa Walton has worked diligently to present the arts in the best way possible, she knows her audiences well and we depend on people like this to assist us in promoting arts and cultural content to residents and visitors.
To review the latest edition visit: www.mpmag.com.au/